The fruits of the marketing efforts of the Department of Tourism (DOT) as well as the Manila Economic and Cultural Office (MECO) to place the Philippines as the prime beach wedding destination for Taiwanese couples may be seen this year.
From October to November last year, DOT and MECO have exerted efforts to attract soon-to-wed Taiwanese couples to have their wedding in the beaches of Boracay, Palawan, Cebu, Davao, and other island and coastal areas in the country. Currently, Taiwanese couples prefer to have beach weddings in Hawaii.
“The beauty of our beaches remains one of our major draws for Taiwanese. Many couples looking to get married abroad do so in Hawaii , but Philippine beaches can more than hold their own, especially when cost is factored in,” Ireneo Reyes, MECO director for tourism said in an interview.
As part of its marketing campaign directed to soon-to-wed Taiwanese couples, MECO is said to facilitate the Boracay beach wedding of Malaysian singer Fish Leong to businessman Tony Zhao some time in January of this year. In March, the Office will bring model-actress Tia Lee to El Nido, Palawan for a photo shoot for her new book.
Last year, the two government agencies conducted product presentations in Kaohsiung, Taichung and Taipei from October 26 to 29 and joined the Taipei International Travel Fair (TITF) held at the Taipei World Trade Center last October 30 to November 2, 2009.
Travel of potential Taiwanese tourist will be easier due to the addition of direct flights from Taipei to Aklan, Taichung to Aklan, and Kaohsiung to Aklan. DOT is currently negotiating with China Airlines to re-open the Taipei-Cebu charter flight.
During the TITF, the Philippine delegation was able to close a total of 221 bookings for group tours and more than 800 bookings. Aside from beach weddings, Taiwanese tourists expressed interest in dive sites, golf, and schools offering English as Secondary Language (ESL) programs.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Kasal.com thanks the following sources for this article:de Leon, Max, Business Mirror. Meco plans to entice more Taiwan visitors (Posted December 16, 2009). Retrieved January 11, 2010 from
http://www.businessmirror.com.ph/home/regions/19820-meco-plans-to-entice-more-taiwan-visitors.html
de Vera, Ben Arnold, The Manila Times. Taiwanese arrivals in Boracay seen (Posted December 1, 2009). Retrieved January 11, 2010 from
http://www.manilatimes.net/index.php/business-columns/6923-taiwanese-arrivals-in-boracay-seen
Osorio, Ma. Elisa, The Philippine Star. RP sites pushed as alternative to Hawaii. (Posted November 27, 2009). Retrieved January 11, 2010 from
http://www.philstar.com/Article.aspx?articleid=527043
Ho, Abigain, Philippine Daily Inquirer. RP targets slice of Taiwan’s ‘beach wedding’ mart (Posted November 27, 2009). Retrieved January 11, 2010 from
http://business.inquirer.net/money/topstories/view/20091127-238757/RP-targets-slice-of-Taiwans-beach-wedding-mart
de Leon, Max, Business Mirror. Meco aims to make RP a favorite beach wedding location for Taiwanese couples (Posted November 26, 2009). Retrieved January 11, 2010 from
http://www.businessmirror.com.ph/home/economy/19036-meco-aims-to-make-rp-a-favorite-beach-wedding-location-for-taiwanese-couples.html
88News. Fish Leong getting married in Philippines (Posted November 11, 2009). Retrieved January 11, 2010 from
http://www.88news.net/2009/11/11/fish-leong-getting-married-in-philippines/
No comments:
Post a Comment