August 25, 2009

POS 63rd Mid-year Orchid and Garden Show Celebrates Waling-waling Season

The Philippine Orchid Society (POS) in cooperation with the Quezon City Government will hold its 63rd Mid-year Orchid and Garden Show from August 27 to September 7, 2009 at the Orchidarium Park of Quezon City Hall.

Carrying the theme, “Growing Orchids for Health and Wellness”, this year's show will also feature traditional landscape exhibits, trade fair, plant competition, as well as health, wellness, and cultural activities.

The event is highlighted by the flowering season of various local and imported orchid species and hybrids, which include the Vanda sanderiana, popularly known as Waling-waling.

A landscape booth will feature rare orchids and ornamental plants while the commercial section boast some 70 suppliers carrying the widest assortment of plants and garden supplies. POS members and officers will also conduct a lecture-demonstration on the various arts and techniques of orchid growing, indoor gardening, and flower arrangement, among others.

Entrance fee is P30 for adults and P20 for students and senior citizens with valid ID. Group discounts are also available. For inquiries, call (632) 929-4425, 906-5036, (63917) 848-5468 or (63922) 895-9544; e-mail, or visit

The POS 63rd Mid-year Orchid and Garden Show is sponsored by Department of Tourism, Department of Education, National Commission for Culture and Arts, Dai-Ichi Electronics, and the following media partners: UNTv 37, C/S 9, NBN 4 (Mag-Agri Tayo), Manila Bulletin (Agriculture Magazine), The Philippine Star,, Philippine Daily Inquirer, The Manila Times, Abante Tonite, Buy and Sell, and DZRH.

Bigger and Better PHITEX 2009 All Set this September

The Department of Tourism (DOT) through the Philippine Convention and Visitors Corporation (PCVC), will spearhead the 9th Philippine Travel Exchange (PHITEX ‘09) on September 2 – 4, 2009 at the SMX Convention Center, Mall of Asia Complex in Pasay City.

PHITEX is an annual marketing event to strengthen the country’s brand image and to encourage participants to promote affordable and competitive tour packages. This year’s theme is “Explore, Experience... The Philippines is made to be traveled”. The country’s unique 7,107-island geography is ideal for those seeking adventure, diving, history, dining and shopping. DOT is spearheading the promotions to highlight some of the archipelago's unique island attractions that a traveler can explore and experience.

The main component of PHITEX is the Travel Exchange or (TRAVEX), where sellers of Philippine tourism packages meet up with international Buyers in one-on-one scheduled business appointments. In addition to TRAVEX, pre- and post-conference tours to key Philippine attractions and destinations are available for the Buyers to experience first-hand the beauty of the islands and the warmth of its people.

The Philippine Travel Exchange 2009 is supported by Philippine Airlines, OksPinoy, Inc., Philippine Tour Operators Association, Philippine Travel Agencies Association, TTG Asia Media Pte. Ltd., and Hotel Sales and Marketing Association International, Inc.

For more information, contact the Phitex 2009 Secretariat at 632) 525-7320 / 525-9318 loc. 270, 240, email or visit their website,

August 21, 2009

Bohol Chosen as Location for Taiwan Ice Cream TV Ad

The province of Bohol, a budding Philippine wedding destination, was chosen by a top ice cream company to serve as their location for their next television advertisement.

DuRoyal, tagged as Taiwan's number one ice cream company by Breakthrough Magazine, creates a yearly summer campaign for their products. For this year, they chose the island of Bohol for their location. Aside from shooting the advertisement, the company will be giving away a special trip package to Bohol to one hundred lucky Taiwanese.

According to Department of Tourism (DOT) Secretary Joseph Ace Durano, DOT teamed up with the Taiwanese crew during the three-day duration of the shoot to strengthen the country’s international marketing links and at the same time, to feature the Philippines’ attraction. Secretary Durano stated that the decision of the company to feature Bohol reaffirms the country's position as a premier summer destination.

On the other hand, DOT Team Asia Pacific Marketing Head Director Rica Bueno said that it is a privilege for the Philippines to be featured in the ad campaign of one of the most highly distinguished brands in Taiwan. The said campaign, which runs until August 30, 2009, featured the spectacular views of Bohol Beach Club and Panglao Island Nature Resort.

The province of Bohol is most famous for its Chocolate Hills and Philippine Tarsier (Tarsius syrichta). Aside from this, the province also boasts of pristine white sand beaches located in the island of Panglao.

To see the DuRoyal Ice Cream Bohol commercial, click here.

Bohol Wedding Articles

Bohol: All Year Paradise
Spotlight: Bohol Beach Club

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . thanks the following sources for this article:
Manila Bulletin. Bohol in Taiwan's ice cream ad. (Posted August 15, 2009) Retrieved August 19, 2009 from
Reposted at at Taiwan's No. 1 ice cream showcases Bohol's attractions in their Ad campaign. Retrieved August 19, 2009 from

Valencia, Lyndia, Philippine News Agency, Bohol's attractions showcased in ad campaign for Taiwan’s No. 1 ice cream (Posted August 14, 2009) Retrieved August 19, 2009 from

August 11, 2009

Country's Beauty Enthusiasts Converge at HBFL Asia 2009

One of the Philippines’ known expo for the burgeoning industry of salons, spas and health care, named Health, Beauty, Fitness & Lifestyle Asia 2009 (HBFL Asia 2009), will stage its fourth run on Aug. 14 to 16 at the World Trade Center in Pasay City.

At least 8,000 disciples of beauty are expected to gather at the event that will be made more exciting with the addition of co-located events such as the 2nd Health Care Asia, the 2nd Beauty of Life Asia and the 2nd Fitness and Lifestyle Asia.

“HBFL Asia 2009 provides each company the opportunity and platform to position new leads and relationships thru refreshing ideas and products. This is a chance to have face-to-face with the most influential audience in the healthcare, beauty and wellness as well as fitness & lifestyle industry,” Trade Advertising Exhibitions and Conventions International, Inc. (TRADECON, Inc.,), president Mildred B. Caballer shared.

Ms. Caballero said HBFL Asia creates a dynamic environment where commerce results naturally from bringing the community together to make vital connections.

Guests and enthusiasts are expected to acquire new leads and relationships through awareness campaign on health and wellness, interesting demos and lectures on fitness, beauty, hair and aesthetic demos.

For inquiries, call TRADECON, Inc. at (632) 437-4063 local 100-107 or visit

August 7, 2009

Soon-to-weds Found the Perfect Wedding Suppliers at Bridal Expo 2009

Soon-to-wed couples found the wedding suppliers that would make their wedding perfect at The Bridal Expo: Perfect Beginnings Year 6  held last June 13 – 14, 2009 at the World Trade Center, in Pasay City.

According to Mr. Alfonso Dulatre Jr., Project Manager of Trade Advertising Exhibitions and Conventions International, Inc.  (TRADECON, Inc.,), the organizers of the event, the bridal expo aims to help soon-to-wed couples make their wedding day simply perfect by getting the best wedding suppliers for their big day.

Numerous activities were held during the two-day event that helped couples plan for their wedding and at the same time, educate them with certain issues they may face in their married life. Representatives from pharmaceutical company GlaxoSmithKline talked about “What Every Woman Needs to Know About Cervical Cancer”. Feng Shui Master Mr. Aldric Dalumpines taught about auspicious wedding rituals and how couples can promote harmony in their new home and their relationship. All throughout the event, couples were entertained by the music of Leggiero String, Sentimental Groove, SJT Strings Ensemble, Bric Events, Anima Choir, and Manila Philharmonic Orchestra.

This year's bridal expo was capped with the Bridal Auction where soon-to-wed couples bid for wedding apparels, wedding and honeymoon packages courtesy of event sponsors and exhibitors. Among the items auctioned were bridal gowns made by bridal couturiers Emily Sy, Michelle Lim, Joel Bautista, and Delby Bragais; wedding rings by NX Manila; bridal car by Hale and Hearty; and a watch by Technomarine. Lucky couples went home with special honeymoon and business packages courtesy of event sponsors.

Bridal Expo : Perfect Beginnings Year 6 is sponsored by GlaxoSmithKline, Pearl of the Pacific Boracay, 7107 Islands Cruise, First Food Link, and LivingWater Systems Inc., in cooperation with That Wonderful Day Photography & Events, Fotoloco, Philam Life, Club Balai Isabel , Rotary Club of Manila Bay,,,, Weddings and Lifestyle, Pilipinas Teleserv,, Business World, Filbars,,, Media Blitz PR Consultancy, Imagineer Digital, Travel Life Magazine, Business Mirror, Philippine Graphic, Super Ads, NU 107, and Magic 89.9.